How I can help
I work with all clients differently. Some book time each month, some by project, and others with a retained service.
I'll work out what's best for your project after we speak, but for now, here's what I specialise in these days.
1
Fractional CMO
For scaling firms, a fractional CMO takes over the day to day marketing management from the CEO or COO to free their time for business growth. Fractional CMOs bring fresh energy and hands-on support to the team as a fellow marketer who understands their challenges because they 'get' marketing.
2
Personal Branding
All leaders want to be a thought leader but few are. It's tough to do yourself and can feel awkward putting yourself out there. The way I do it is to extend who you are already and hone in on what people genuinely like about you. When you see personal branding as sharing what you've learnt and not selling your services, it feels great - and others really appreciate you for it.
3
Bespoke AI Ghostwriting
What's that? Ahhh, it's soon to be your new favourite thing. After years of creating thought leadership articles the old way - i.e., interviewing you, picking your brains, and shaping it into an article in your name - I've mastered the art of prompt engineering by cloning your communication style, quirks, and perspectives, and using that to 10x the speed of writing for you.
4
Brand Communications
Brand-led comms set the stage for all marketing that follows. It's the way you communicate your brand's value, how you're valuable, and why these make you special. Without this clearly in place, content marketing feels scattered, samey, and often flops. A good communications strategy is simple, strategic, and seamless - so when it's done well, no one can tell it's even there.
5
Content Strategy
Your content marketing plan builds from your comms strategy. This is where you subtly demonstrate why you your customers should pick you. It's what you talk about, write, inspire, and share in your marketing - from lead gens to social media. It makes life easier and your marketing team will love you for investing in it.
6
Content Creation
With content, you might find you know what you want but struggle to deliver it. Good content is hard to create these days because we're inundated with it. The rule is to do less but better ... and better means getting it done by professionals who can tell a story and get to the point, wherever and however you need it.