Béa Fertility
Béa Fertility is a VC backed scale-up that offers natural and non-invasive fertility treatment programmes to couples. It is a cost-effective and accessible path to pregnancy, beginning with tracking and insemination right through to birth - www.beafertility.com
Services
Deliverables
Brand Communications
Content Creation
Investor Pitch Email
Pitch Deck
Brief
With a strong investment proposition and product market fit, the CEO had successfully raised with the deck as it stood.
The pitch demonstrated the product’s UVP, and had all the info in it, but a compelling story was missing.
I was asked to tell Béa's story so investors could connect with its mission, the market and investment opportunity, and the brand's magic in 2 minutes.
Process
I did what all great decks should do and started with the story of a real couple's struggle to have a baby, point by point, and explained how Béa helped them get pregnant.
Investor's were then taken on the company's journey, deep diving into the market, growth plans, and exit strategy.
A new "in case you're wondering" FAQ section reduced nagging questions and opened the way for productive conversations.
Solutions, Results & Impact
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Tess finally had the deck she wanted.
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9 out of 10 investors responded in 24 hours.
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10 out of 10 were happy to be contacted.
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1 invested and has added massive value as an advisor.
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4 asked to be contacted again when Béa's A-round was opening.
Client Feedback
“Kate cuts to the crux of what no one else wants to discuss and is almost always the real problem. She is as passionate as she is smart. You can feel Kate’s support and care for you as a leader when you work with her. A real gem."
Tess Cosad, CEO & Co-Founder, Béa Fertility